Privacy Notice

Any personal data collected by Pure Optics Ltd. as a result of any day to day activity will be used solely for core business purposes such as records, marketing and accounts. Examples of personal information would be names, telephone numbers, postal and email addresses. Pure Optics Ltd. will never share your personal information with any third party unless stated below or you have consented for us to do so. The lawful basis for data processing carried out by Pure Optics Ltd. is down to any or all of the following reasons:

  • The data processing is necessary for a contract we have with the individual in order for Pure Optics Ltd. to fulfil orders, provide aftercare including guarantee service and support.
  • The individual has given clear consent for Pure Optics Ltd. to process their personal data for fulfilling orders, providing aftercare or service support.
  • There is a legitimate interest for marketing purposes.

Polaris Website

When someone visits we use a third party service, Google Analytics, to collect standard internet usage and behavioural pattern information. The information is processed anonymously so neither Pure Optics Ltd nor Google can attempt to personally identify the visitor. Examples of information processed would be number of page visited on the website. The Polaris website is published using which runs a service that also collects anonymous information such as page views. All of this anonymous data is collected using “cookies” which are text files placed on your computer. For further information about cookies please visit This information is used for marketing review purposes and the improvement of our service.


We use a third party provider, Mailchimp, to deliver product newsletters and important updates. We collect statistics such as emails opened and links opened to help us improve our service. For further information, please see Mailchimp’s privacy notice at You can opt out or unsubscribe from the e-newsletter and important updates at any time using the link at the footer of the email.


Pure Optics Ltd. uses commercially accepted means to electronically store your personal information. Nobody can guarantee unconditional security, however suitable measures are in place to protect your personal information. In the unlikely event of a security breach we shall notify the ICO and the owner of the personal information in a timely manner.

Access to and Accuracy of Personal Information

You have rights in relation to any personal information we hold about you. Please contact us to exercise these rights and Pure Optics Ltd. will respond within a reasonable time frame based upon current Data Protection Regulations. We endeavour to keep your data up to date and accurate however please notify us if you feel it requires updating.

Other Websites

Please take the time to read the privacy notice of third party websites you visit as a result of clicking on links which may not be operated by Pure Optics Ltd.

Changes to our Privacy Notice

We keep our privacy notice under regular review. This privacy notice was updated 25th May 2018.

Contact us

For further information please email or write to us at the following addresses:

Pure Optics Ltd

12 Peverel Drive


Milton Keynes


United Kingdom